A pop of Color
Showcased in this section is a mix of work that I have done for various clients or In house for brands. You will also find some of these works included in later sections with more context and some of my design process.
designing on a grid
This section contains a selection of works I have created for my inhouse positions. Each one has touched on a variety of design skillsets.
From working with licensed style guides to acting as a brand guardian my corporate work has been a great adventure!
Signature Brands, LLC.
Senior PAckaging Designer
|Betty Crocker Sprinkles, Pumpkin Masters,
PAAS Easter Egg Kits, & Gift Pop Popcorn tins
The world of consumer packaged goods is a fast paced and demanding world for designers. There are a multitude of brand guidelines and government regulations that have to be adhered to, making it a great environment to hone your skills and eye for design.
Signature Brands has been a company that has pushed my abilities beyond what I thought I was capable of.
The projects I have been working on here have helped me to expand into new territories such as concept design, 3D, and video editing. Moreso than just daily design tasks I have also be allowed to spread my wings and take on greater responsibilities.
I have managed product packaging campaigns and problem solved against my fair share of issues with my team including demanding timeline changes, supply issues, printing challenges and more.
Merlin Entertainments, LLC.
Britesign Design for LEGOLAND Discovery Center
Senior trade Graphic Designer
| LEGOLAND, Madame Tussauds, SEA LIFE Aquariums
Design & Brand Guardianship for the theme parks & entertainment industry is a fast paced and demanding role to fill. It requires adaptability, in depth knowledge, and problem solving as a base part of your toolkit.
However the pay off to those challenges is a fun and engaging work place that utilizes both your creative skills and your interpersonal skills. At Merlin Entertainments I provided print & digital design for several well known IPs. In my role as graphic designer for the Trade sales group I managed trade design needs for LEGOLAND Parks, Madame Tussaud’s, SEA LIFE Aquariums,
The San Francisco Dungeon & More!
Over the course of the pandemic as freelance budgets got cut I also stepped in to cover in attraction needs and contributed to the national re-brand of Madame Tussaud’s. Those extra contributions were recognized with my promotion to Senior Trade Designer!
WGI Engineering
Marketing Designer
| Civil Engineering PRofessional MArketing
When working for a civil engineering firm the creative needs cover a vast range of communications both internal and bid focused.
I had to be a multifaceted graphic artist covering everything the firm needed, including but not limited to: isometric mock ups of roads being designed, bid package/booklet layout, resume design, packaging design, internal communications & brand design. As well as offering spot illustrations here and there to pep up internal communications and spec work handled by the creative team! On top of all design responsibilities I also managed relationships with our printers for specialty projects, even doing coil binding and printing myself for smaller bids.
There is never a dull moment when working in professional services marketing. Between emergency projects and hard federal deadlines you learn to problem solve on your feet.
Betty Crocker - Dinosaur Birthday Candle Set
Signature Brands | National Grocery offering
The Ask
General Mills, Inc.’s (GMI) Betty Crocker® team approached Signature Brands with a desire to create a dinosaur birthday set to balance out their unicorn birthday offering. From sketch to commercialization we built the new line up hand in hand with the GMI approvals team.
The Process
I created a series of dinosaur sketches that our team could use as a style consistent base for the set. Choices of which dinosaurs would serve our purposes were made taking into account: stability, weight distribution, varying heights, and overall impact to end usage.
We chose which dinosaurs would become candles and which would become icing decorations. Once decided,
I created 3D renders for our suppliers to reference when modeling the candles and decors.
The team had samples created and moved right on to packaging them for the national offering after final approvals from GMI. They will be releasing in 2025 to major grocery retailers Across the UC & Can
Skills Used
Digital Illustration - Clip studio
Illustrator
Vector Illustration
Concept Creation & Product Design
3D Render Creation
Package Design
Photoshop
Package example Rendering
Supplier Communication
(Print & Product Sampling)
Trade Show Branded Sales Collateral - Complete Set
Merlin Entertainments | IPW Tradeshow
The Ask
Preparing a set of brand educational assets for the IPW tradeshow!
It was my task to build a powerpoint deck, a one sheet, a packet, and the booth environmental designs for Merlin’s trade show presence. All of these assets were created to meet the brand guidelines and prepare the sales team for meeting clients at IPW 2022 Orlando.
The Process
Coordinating the information update!
I had to call, email, and text all over the US to gather all of the new talking points for major 2022 attraction events.
Gathered new assets from our IPs and arranged photoshoots for new attraction photography and video.
Once all of the information and key visuals were obtained, I pulled it all together into a sales pitch deck and supporting materials with a fresh new look for the sales team.
Skills Used
InDesign
Layout and Brand Creative
Powerpoint
Infographics
Deck Layout
Photoshop
Booth Environmental Design
Vendor Communication
Photoshoot Organization
Booth Construction Coordination
Print & Time Management