Betty Crocker - Dinosaur Birthday Candle Set

 
 

Signature Brands | National Grocery offering

The Ask
General Mills, Inc.’s (GMI) Betty Crocker® team approached Signature Brands with a desire to create a dinosaur birthday set to balance out their unicorn birthday offering. From sketch to commercialization we built the new line up hand in hand with the GMI approvals team.

The Process
I created a series of dinosaur sketches that our team could use as a style consistent base for the set. Choices of which dinosaurs would serve our purposes were made taking into account: stability, weight distribution, varying heights, and overall impact to end usage.

We chose which dinosaurs would become candles and which would become icing decorations. Once decided,
I created 3D renders for our suppliers to reference when modeling the candles and decors.

The team had samples created and moved right on to packaging them for the national offering after final approvals from GMI. They will be releasing in 2025 to major grocery retailers Across the UC & Can

Skills Used

  • Digital Illustration - Clip studio

  • Illustrator

    • Vector Illustration

    • Concept Creation & Product Design

    • 3D Render Creation

    • Package Design

  • Photoshop

    • Package example Rendering

  • Supplier Communication

    • (Print & Product Sampling)

 
 

Trade Show Branded Sales Collateral - Complete Set

 
 

Merlin Entertainments | IPW Tradeshow

The Ask
Preparing a set of brand educational assets for the IPW tradeshow!

It was my task to build a powerpoint deck, a one sheet, a packet, and the booth environmental designs for Merlin’s trade show presence. All of these assets were created to meet the brand guidelines and prepare the sales team for meeting clients at IPW 2022 Orlando.

The Process
Coordinating the information update!

I had to call, email, and text all over the US to gather all of the new talking points for major 2022 attraction events.

Gathered new assets from our IPs and arranged photoshoots for new attraction photography and video.

Once all of the information and key visuals were obtained, I pulled it all together into a sales pitch deck and supporting materials with a fresh new look for the sales team.

Skills Used

  • InDesign

    • Layout and Brand Creative

  • Powerpoint

    • Infographics

    • Deck Layout

  • Photoshop

    • Booth Environmental Design

  • Vendor Communication

    • Photoshoot Organization

    • Booth Construction Coordination

    • Print & Time Management